Shropshire Hills & Ludlow



Members Page

Visit Shropshire Hills CIC (formerly Shropshire Hills Tourism Association Ltd) is the official destination marketing body for the Shropshire Hills area and is a not-for-profit members organisation now incorporated as a Community Interest Company. The organisation has been running for 30 years. All members agree to adhere to the Charter of Good Practice as a condition of membership.

Membership Benefits

Membership fee £45 pa
Your own listing on the website. In 2023 we have had more than 38,000 new users on the website.
Gain social media reach and potential new audiences via the Visit Shropshire Hills social media posts, including features on your business. We pay a social media expert to regularly post and share content on Instagram and Facebook. As of October 2023, we have 1,200 followers on Facebook and over 3,500 on Instagram.
The facility to add events to the Visit Shropshire Hills events calendar. Events are also publicised through the member newsletters.
Invitation to the Visit Shropshire Hills Leaflet Swap – an annual opportunity to exchange leaflets, network with other tourism businesses and attend workshops and talks from tourism leaders.
Receive informative newsletters which are sent out about six times a year.
Free access to Visit Shropshire Hills branding and images.
Attend free skills workshops. In 2023 we ran free workshops on how to get the best out of your own social media campaigns.
Opportunity to attend Visit Shropshire Hills committee meetings at which decisions are made as to what the organisation wants to do and how it will do it. Recently meetings have been held via Zoom calls.
Opportunity to represent Visit Shropshire Hills at county and national tourism events

Visit Shropshire Hills Committee

Visit Shropshire Hills is run by a committee of volunteers who work in different areas of the tourism business in the Shropshire Hills.

Being an established, recognised body, VSH also applies for funding as an organisation when grants are available, and keeps members informed of possible avenues of grant funding for tourism businesses.

Visit Shropshire Hills CIC is recognised by Visit England as the local Destination Organisation with chances of obtaining marketing openings nationally.

Committee Meetings

Here are the minutes from this year’s Visit Shropshire Hills committee meetings. All members are welcome to attend these meetings. Dates of meetings are publicised in our regular newsletter. If you would like to join the committee, or have any queries, please contact

24 October 2023 Minutes

13 June 2023 Minutes

25 April 2023 Minutes

3 March 2023 Minutes

31 January 2023 Minutes

View previous years minutes here 

Visit Shropshire Hills Important Documents

Here are PDFs of documents relating to the official status of Visit Shropshire Hills Community Interest Company (CIC). Audited, financial statements for the CIC are issued each year at the AGM and can be found in the relevant year’s committee meeting lists. We have also included our new Business Plan, which we refer to every quarter to make sure we are on target.

2022 Audited CIC report

2022 Audited accounts

2019 Visit Shropshire Hills Articles of Association

2019 Visit Shropshire Hills CIC Memorandum of Association

Visit Shropshire Hills Business Plan

Conversion to CIC – EGM minutes